Looking Glass Realty ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our real estate services.
1. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Fill out a contact form or property inquiry
- Register for property alerts or saved searches
- Schedule a showing or consultation
- Sign up for our newsletter or email updates
- Apply for a rental property
This information may include your name, email address, phone number, mailing address, and property preferences.
Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide real estate services
- Send property listings that match your search criteria
- Communicate about appointments, showings, and transactions
- Improve our website, services, and user experience
- Send periodic newsletters and market updates (with your consent)
- Comply with legal obligations and protect our rights
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. These technologies may include:
- Session cookies to maintain your browsing session
- Analytics cookies (such as Google Analytics) to understand site usage
- Functional cookies to remember your preferences and saved searches
- Marketing cookies to deliver relevant property advertisements
You can control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.
4. Third-Party Services
IDX and MLS Data
Our website displays property listings through Internet Data Exchange (IDX) feeds provided by the Multiple Listing Service (MLS). When you search for properties, your search queries may be shared with the MLS system to return accurate results. MLS data is governed by the policies of the applicable MLS organizations, including the Canopy MLS and other regional MLS providers serving Western North Carolina.
Other Third-Party Services
We may use third-party service providers to assist with website hosting, analytics, email marketing, customer relationship management, and payment processing. These providers have access to your information only to perform services on our behalf and are obligated to maintain its confidentiality.
5. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:
- With affiliated real estate agents to facilitate your property search or transaction
- With service providers who assist in our business operations
- When required by law, regulation, or legal process
- To protect the safety, rights, or property of Looking Glass Realty or others
6. Data Security
We implement industry-standard security measures to protect your personal information, including encrypted data transmission (SSL/TLS), secure data storage, and restricted access controls. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
You have the right to:
- Access, update, or delete your personal information
- Opt out of marketing communications at any time
- Request information about how your data is used
- Disable cookies through your browser settings
To exercise any of these rights, please contact us using the information below.
8. Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
10. Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Looking Glass Realty
66 South Broad Street
Brevard, NC 28712
Email: info@lookingglassrealty.com
Phone: (828) 883-4663